The definition of “branding”, according to BusinessDictionary.com is “the process involved in creating a unique name and image for a product or service in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.”
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Having said that, do you think you need branding?  If you’d like to know what I think, then I recommend you hang out as I’ll be sharing my thoughts with you on today’s Perspective Wednesday!

​Owning, running, and managing a business can take toll on your well-being.  The demanding customers, the supervision of your employees, the creation of systems and procedures for your managers - and, not to mention all of the daily requests from your personal life, as well.  I’m sure you’ve gone through a period of just wanting to give up and quit.  But, if you’re listening to this podcast, I’m sure you haven’t.  And, in today’s Perspective Wednesday I want to share with you my point of view when it comes to taking care of yourself through meditation.  So, if you’ve ever thought of giving up, if you’re thinking about giving up, or have given up, but want to give it another try, then I strongly recommend you listen to today’s episode.

Have you asked your customers for feedback recently?  If yes, great! You’re being proactive and asking for ways to improve your service.  If not, why not? Is there a bit a fear asking your customer for feedback?

I was recently talking with a relative of mine who straight out told me that she didn’t ask for feedback because she was afraid her business was not doing as well as she had convinced herself to it was.  If you also have this fear, then I strongly recommend that you stick around for today’s episode, as I’ll be sharing my perspective in an effort to get you to destroy your fear of feedback.

​In this episode I’m going to give you my perspective as to why I believe it’s essential that you view the development of your business as creating a product or developing or building your business as if you were going to sell it...even if you’re not!

Now, let me ask you a question in order to try to get you to see my perspective.  If you decide - for whatever reason - to sell your business next month, do you think someone would want to buy it?  If you placed a “For Sale” sign on your business, how many people would inquire about it? 

A couple of weeks ago I ran a poll on my Instagram account asking how many of my followers kept in touch with one-time customers.

You know, those customers who use your service once and never commit to a routine service.  

Now, there’s also the ones, within the same group, who do go to you, but every now and then.  They don’t subscribe to a routinary schedule.  I was actually surprised to find out that - even though the margin was not extreme - the majority of those who answered the poll said they don't stay in touch with one-timers.

Welcome to The House Cleaning Podcast and to episode #43: “No Worries, I Found Your Ex-Employees Already”. 

​Oh, this is going to be a good one! 

​Welcome to another edition of Perspective Wednesday!

Is there such a thing as a “perfect” business plan?  I recently posted a quote on my Instagram account, something that I mentioned in a previous episode; it went something like this: 

“While you’re sitting there trying to come up with the perfect business plan.  There’s others out there with a less-than-perfect plan taking action and adjusting along the way.”

That particular post got a lot of traction, but something in particular caught my attention.

Welcome to The House Cleaning Podcast and to episode #37 - Want More Customers?  Careful What You Wish For!

​Welcome to another edition of “Perspective Wednesday”!  In today’s episode I’m going to be talking about being careful when you place having more customers as your top priority.

Welcome to another edition of "Perspective Wednesday"!  In today's episode I'm going to talk to you about nasty or negative reviews.

​Welcome to another edition of “Perspective Wednesday”! In today’s episode I talk to you about the importance of viewing yourself as your cleaning company’s CEO! Enjoy!