​If you've been in the house cleaning industry long enough, you know that not every customer is a dream client. Some call expecting to be treated like royalty, demanding instant service, making unreasonable requests, or worse—being downright rude.
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I get it. I’ve been there—literally. I grew up in this business. From around the age of 13 to 15, I was already answering calls and dealing with customers, some of whom had no problem yelling at a kid on the other end of the line. I remember feeling angry, disrespected, and sometimes even questioning why we had to put up with such behavior. But over time, I learned one of the most valuable lessons in business (and life): patience isn’t something that comes instantly—it’s something you build over time.

​In the cleaning business, one-time customers are great, but long-term clients are the foundation of sustainable success. Building strong, lasting relationships with your clients not only ensures repeat business but also leads to referrals and a positive reputation in your community. Here’s how to foster long-term relationships with your clients and turn them into loyal supporters of your business.

​In today’s digital age, social media is one of the most powerful tools for promoting your cleaning business. With billions of people using platforms like Facebook, Instagram, and TikTok daily, it’s a cost-effective way to reach potential clients, build trust, and grow your brand. Whether you’re just starting out or looking to enhance your online presence, here’s how to effectively use social media to promote your cleaning business.

​Attracting new clients is a priority for any cleaning business, but marketing costs can quickly add up. Fortunately, there are plenty of effective, low-cost strategies you can use to get noticed and grow your client base without breaking the bank. Here are some actionable tips to help you attract more clients for your cleaning service on a budget.

Relocating your cleaning business can feel overwhelming, especially with client retention, staff coordination, and logistics to consider. However, with careful planning, it’s entirely possible to make the move a smooth and successful one. This guide provides actionable steps to ensure the transition is seamless, helping you avoid unnecessary disruptions and keep your business thriving.

​In today's digital age, having an online presence is vital for any business—especially in the cleaning industry. Websites, social media, and online reviews are all key to attracting new clients and growing your business. However, there’s one aspect of customer service that often gets overlooked: answering the phone.
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As a cleanerpreneur, your goal is to build trust, establish relationships, and secure new business. While online presence is essential for visibility, the simple act of picking up the phone can often be the difference between winning a new client or losing them to a competitor. Here’s why answering that unknown number can be crucial to your success.

​Crafting compelling narratives is a cornerstone of effective marketing, especially for small business owners in bustling cities like LA and across California. Captivating your audience with a story helps you foster meaningful connections that drive loyalty and sales. Storytelling is a powerful tool to engage customers and clients more deeply. Many techniques and strategies can help you craft your unique story. From understanding your audience to leveraging storytelling across various platforms, here's how to captivate your audience and leave a lasting impression.

The definition of “branding”, according to BusinessDictionary.com is “the process involved in creating a unique name and image for a product or service in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.”
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Having said that, do you think you need branding?  If you’d like to know what I think, then I recommend you hang out as I’ll be sharing my thoughts with you on today’s Perspective Wednesday!

​Join me in today’s Clean Your Mind Friday episode as we go over the quote: “What you give is what you get”!

Do you have a “Start Here” page on your website?  If not, then you’ll want to stick around and check out my strategy for newly-committed customers.  You see I created a “Start Here” page on our website specifically for those customers who agree to having us cleaning their home.  I’ll explain my concept around the “Start Here” page.