Crafting compelling narratives is a cornerstone of effective marketing, especially for small business owners in bustling cities like LA and across California. Captivating your audience with a story helps you foster meaningful connections that drive loyalty and sales. Storytelling is a powerful tool to engage customers and clients more deeply. Many techniques and strategies can help you craft your unique story. From understanding your audience to leveraging storytelling across various platforms, here's how to captivate your audience and leave a lasting impression.
The work-life integration journey of small business owners is dynamic and often full of obstacles. It's a balancing act that requires juggling the demands of running a business while maintaining personal well-being. However, this is far from impossible with a few strategies and firm boundaries in place. To help you do this, we'll explore various aspects of this journey here. We'll also offer insights and strategies to help you find that sweet spot where your professional and personal lives harmoniously coexist.
By Richard Brody
After, over four decades, of personal involvement, in, nearly everything, related to effectively, leading, from identifying and qualifying, to training, developing, and consulting to thousands of actual, and/ or, potential leaders, I strongly, believe, while, many seek and hold, positions of leadership, only, a far - smaller, percentage, of these individuals, actually, become true leaders! Although, there are many variables, and necessities, involved, in this process, etc, unless/ until, someone proceeds, with the utmost degree of genuine, vibrant, vital VISION, it is impossible, to be a meaningful leader! With, that in mind, this article will attempt to, briefly, consider, examine, review, and discuss, using the mnemonic approach, what this means and represents, and why it matters, to such a large extent.
Welcome to another edition of Strategy Monday! I was recently reading a blog post where the author described what he would do if he lost everything - money, business, name, reputation - everything. And, I started thinking what would I do the day after I lost everything related to my family’s cleaning business - and was only left with the knowledge and experience I’ve gained throughout the years?
Well, that’s what I’ll be talking about today in an effort that my strategy might help you out in case you’re starting from scratch.
Vince Lombardi said: “The measure of who we are is what we do with what we have.”
Welcome to another edition of “Clean Your Mind Friday” and happy first of the month if you’re listening to today’s episode in real time. In today’s episode I will be talking about the importance of being grateful with what we have as we pursue that which we want. And, at the same time I’ll be breaking down this quote by the great Vince Lombardi and I’ll try to make it applicable to your cleaning business.
UCLA coach John Wooden said: “Perfection is what you are striving for, but perfection is an impossibility. However, striving for perfection is not an impossibility. Do the best you can under the conditions that exist. That is what counts.”
In today’s episode I will break down the quote the the legendary UCLA basketball coach, John Wooden.
It is said that approximately 50% of New Year’s resolutions fail by the second week of February. Well, guess what today is February 11th - if you’re listening on the day this episode goes out - and we’re officially in the second week of the second month of the year!
How are you keeping up with your 2019 goals? If you’re determination is starting to decrease and you’re starting to lose sight of the goals and resolutions you created in the beginning of the year, then you’ll definitely want to stick around as I’ll be sharing with you a strategy you can start using right away to make sure you stay on track in your journey to reaching your goals!
In this episode I’m going to give you my perspective as to why I believe it’s essential that you view the development of your business as creating a product or developing or building your business as if you were going to sell it...even if you’re not!
Now, let me ask you a question in order to try to get you to see my perspective. If you decide - for whatever reason - to sell your business next month, do you think someone would want to buy it? If you placed a “For Sale” sign on your business, how many people would inquire about it?
Danny Partida is the creator and host of