In this episode I’m going to give you my perspective as to why I believe it’s essential that you view the development of your business as creating a product or developing or building your business as if you were going to sell it...even if you’re not!
Now, let me ask you a question in order to try to get you to see my perspective. If you decide - for whatever reason - to sell your business next month, do you think someone would want to buy it? If you placed a “For Sale” sign on your business, how many people would inquire about it?
If you’re sure someone would want to buy your cleaning business, then I have nothing to say to you, except congratulations! You’re well on your way to freedom - whatever freedom means to you!
If you’re hesitant to confidently and securely affirm that someone would want to buy it, then I think you’ll benefit greatly by my perspective.
You see, if you don’t think someone would want to buy your cleaning business, then it’s likely that you don’t have a business, you have a job. Why? Well, you see a business is a system, a concept, an institution that functions even without it’s owners presence. And, I have a feeling that if you cannot say with certainty that someone would want to buy your cleaning business, then you are under the belief that your business cannot work if you’re not working in it. Right?
Now, look, there’s nothing wrong with that. In fact, I know many of you love the technician aspect of your business - that’s actually going out and working. It’s alright. And, I’ll confess something to you right now - my mom is the same way. She loves that side of the business - the side of actually going out and cleaning homes; it has become her identity. She loves being praised for her knowledge and expertise as a high-quality cleaner. Granted, she doesn’t go out as much as before.
But, check this out. Here’s what I’m suggesting: Start developing your business, start working on your business as if you were going to sell it. Why? Well, because it’ll make life so much easier for you. Even if you decide to keep your business after you’ve developed it into what you want it it to be; even if you still want to be a part of the actual cleaning teams; even if you want to stay in your technician role. Build your cleaning business to a point where if you did place a “For Sale” sign, people would run up to you desiring to take your business off your hands. Why? Because you’ll have evidence that your business is an actual business!
Let me put it another way: When you’re going to buy a car - a new car or a used car, whatever it is - you take it for a test drive, right? After the test drive, you go back to the dealer or you go back with the owners, and if you like the car, then you’ll agree to purchase the car. The owner hands over the keys and you drive off into the sunset ready to start a new chapter of your life with your newly-purchased car.
Now, using this metaphor, your business is the car. Your systems, policies, and procedures are the keys to the car. Let’s say you put a “For Sale” sign on your business and someone stops by to get more information. Well, if your business is self-sufficient you’d be like, “Great! Let me show you how it works” - this would be the test drive. And, you’d show him or her the systems, policies, and procedures of your cleaning business. If at the end of the “test drive”, the potential buyer says: “I’ll take it!”, well, then you’d, metaphorically, hand over the keys to your business - and, just to add to the imagery, you’d hand over your binders filled with your systems, policies, and procedures over to the new owner; as the both of you walk into the sunset ready to start new chapters of your lives.
When you get your business to this point, life will get so much easier, you guys. Think about this concept, think about this perspective and let me know what you think in the comments section of today’s episode notes; or, send me a message on any of my social media accounts. I’d LOVE to find out what you think of today’s Perspective Wednesday.
Before I go, I’d like to send a shoutout to OBXCLEAN on Instagram for an excellent reply on one of my Instagram posts back on January 17th - I believe they are based in North Carolina, so a HUGE thanks to them for all the support!
Well, that’s it for today! I wish you ALL the best! And, I’ll catch you on the next episode!
Today's episode was brought to you by Weebly!
You know how much I emphasize the importance of providing your customers with a great experience and it all starts with your website! Nowadays, one of the very first things customers do is search for cleaning services online and if your website is just not cutting it, you might be losing potential customers! With Weebly, you’ll be able to create a high-quality website with easy-to-use tools!
You’ll have tons of professional themes to choose from, and getting started is so easy with their drag-and-drop website builder!
Before you leave, remember to follow me on my social media accounts!
One more thing!
Danny Partida is the creator and host of