​If you want your house cleaning business to grow, you have to put your name out there—constantly. Whether it’s through new marketing methods like social media or good old-fashioned outreach like sending letters, the key is to stay visible and relevant. Today, I want to share with you a simple yet effective marketing strategy I recently used: sending out letters to real estate agents and property management companies.

​Spring is in the air, and for house cleaning business owners, that means opportunity! As homeowners and businesses shake off the winter blues, many are looking for ways to refresh and declutter their spaces. Spring cleaning season is the perfect time to attract new customers, increase revenue, and showcase your deep cleaning services.
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Here’s how you can use this season to elevate your house cleaning business.

​Marketing a house cleaning business to new movers is a strategic way to gain loyal, long-term customers. When people relocate, they often need assistance settling into their new home, and professional cleaning services can be a game-changer. Whether they require deep cleaning before unpacking or routine maintenance to keep their home spotless, targeting this audience can give your business a competitive edge. Understanding how to connect with new movers and position your services as essential will help you build lasting client relationships and increase revenue.

​In the cleaning business, one-time customers are great, but long-term clients are the foundation of sustainable success. Building strong, lasting relationships with your clients not only ensures repeat business but also leads to referrals and a positive reputation in your community. Here’s how to foster long-term relationships with your clients and turn them into loyal supporters of your business.

​Attracting new clients is a priority for any cleaning business, but marketing costs can quickly add up. Fortunately, there are plenty of effective, low-cost strategies you can use to get noticed and grow your client base without breaking the bank. Here are some actionable tips to help you attract more clients for your cleaning service on a budget.

​For house cleaning business owners, the most effective way to build a thriving company is by focusing on two critical areas: client retention and referrals. Winning new customers is essential, but keeping existing clients and encouraging them to refer others is the most sustainable path to growth. Here’s how you can leverage customer service, communication strategies, and loyalty-building techniques to boost your cleaning business.

​In today's digital age, having an online presence is vital for any business—especially in the cleaning industry. Websites, social media, and online reviews are all key to attracting new clients and growing your business. However, there’s one aspect of customer service that often gets overlooked: answering the phone.
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As a cleanerpreneur, your goal is to build trust, establish relationships, and secure new business. While online presence is essential for visibility, the simple act of picking up the phone can often be the difference between winning a new client or losing them to a competitor. Here’s why answering that unknown number can be crucial to your success.

​Crafting compelling narratives is a cornerstone of effective marketing, especially for small business owners in bustling cities like LA and across California. Captivating your audience with a story helps you foster meaningful connections that drive loyalty and sales. Storytelling is a powerful tool to engage customers and clients more deeply. Many techniques and strategies can help you craft your unique story. From understanding your audience to leveraging storytelling across various platforms, here's how to captivate your audience and leave a lasting impression.

Do you ever get overwhelmed with an abundance of incoming inquiries from potential customers?  I mean, don’t get me wrong, that’s a wonderful stressor to have - it’s a wonderful problem to have -  but come on, don’t you sometimes wish you could systematize your process so that you could easily handle your incoming emails from prospective clients looking to hire you to clean their home?

Well, that’s exactly what I’ll be sharing with you in today’s Strategy Monday!  So, if you want to find out the way I handle some of our inquiries, then I highly recommend you stick around.

Welcome to another edition of Strategy Monday!  I was recently reading a blog post where the author described what he would do if he lost everything - money, business, name, reputation - everything.  And, I started thinking what would I do the day after I lost everything related to my family’s cleaning business - and was only left with the knowledge and experience I’ve gained throughout the years?
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Well, that’s what I’ll be talking about today in an effort that my strategy might help you out in case you’re starting from scratch.