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What to Include in a Service Agreement with Clients

6/4/2025

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​As a cleaning business owner, one of the most important things you can do to protect your time, income, and reputation is to use a well-written service agreement. Whether you’re cleaning homes, offices, or rental properties, a service agreement (sometimes called a client contract) ensures that both you and your client are on the same page—before the first sponge hits the sink.
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In this post, we’ll walk you through what to include in a solid service agreement, so you can avoid misunderstandings, get paid on time, and operate your business like a true professional.

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Preparing Homes for Sale: Cleaning Techniques That Impress Buyers

5/30/2025

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​Preparing a home for sale requires more than just tidying up. Cleaning plays a key role in creating a strong first impression and can significantly impact a buyer’s interest. For small cleaning businesses, mastering effective cleaning techniques that impress buyers opens doors to new opportunities and satisfied clients. Buyers notice details like spotless kitchens, sparkling bathrooms, and fresh-smelling rooms. Therefore, using the right methods helps highlight a home's best features and makes spaces feel welcoming and well-maintained. Focusing on thorough, strategic cleaning can help homes sell faster and often at a better price, proving the value that professional cleaners bring to the real estate market.

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How AI and Automation Are Changing Cleaning Businesses

5/28/2025

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​The cleaning industry is changing fast—and technology is leading the charge. From smart scheduling to robotic vacuums, artificial intelligence (AI) and automation are reshaping how cleaning businesses operate, save time, and serve their clients better.
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Whether you're a solo cleaner or managing a growing team, learning how to use these tools can help you cut costs, stay organized, and grow your business without burning out. In this post, we’ll break down how AI and automation are transforming cleaning businesses—and how you can use them to stay ahead.

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How I Sent Out 10 Letters to Real Estate Agents & 10 Letters to Property Management Companies to Grow My House Cleaning Business

3/24/2025

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​If you want your house cleaning business to grow, you have to put your name out there—constantly. Whether it’s through new marketing methods like social media or good old-fashioned outreach like sending letters, the key is to stay visible and relevant. Today, I want to share with you a simple yet effective marketing strategy I recently used: sending out letters to real estate agents and property management companies.

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How to Leverage Spring Cleaning Season to Grow Your House Cleaning Business

3/15/2025

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​Spring is in the air, and for house cleaning business owners, that means opportunity! As homeowners and businesses shake off the winter blues, many are looking for ways to refresh and declutter their spaces. Spring cleaning season is the perfect time to attract new customers, increase revenue, and showcase your deep cleaning services.
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Here’s how you can use this season to elevate your house cleaning business.

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How to Market Your House Cleaning Business to New Movers in Your Area

2/19/2025

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​Marketing a house cleaning business to new movers is a strategic way to gain loyal, long-term customers. When people relocate, they often need assistance settling into their new home, and professional cleaning services can be a game-changer. Whether they require deep cleaning before unpacking or routine maintenance to keep their home spotless, targeting this audience can give your business a competitive edge. Understanding how to connect with new movers and position your services as essential will help you build lasting client relationships and increase revenue.

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How to Build Long-Term Relationships with Clients

12/23/2024

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​In the cleaning business, one-time customers are great, but long-term clients are the foundation of sustainable success. Building strong, lasting relationships with your clients not only ensures repeat business but also leads to referrals and a positive reputation in your community. Here’s how to foster long-term relationships with your clients and turn them into loyal supporters of your business.

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How to Attract More Clients Without Spending a Fortune

12/4/2024

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​Attracting new clients is a priority for any cleaning business, but marketing costs can quickly add up. Fortunately, there are plenty of effective, low-cost strategies you can use to get noticed and grow your client base without breaking the bank. Here are some actionable tips to help you attract more clients for your cleaning service on a budget.

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How to Boost Your Cleaning Business Through Client Retention and Referrals

11/4/2024

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​For house cleaning business owners, the most effective way to build a thriving company is by focusing on two critical areas: client retention and referrals. Winning new customers is essential, but keeping existing clients and encouraging them to refer others is the most sustainable path to growth. Here’s how you can leverage customer service, communication strategies, and loyalty-building techniques to boost your cleaning business.

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Why Answering the Phone is Just as Important as Your Online Presence

10/10/2024

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​In today's digital age, having an online presence is vital for any business—especially in the cleaning industry. Websites, social media, and online reviews are all key to attracting new clients and growing your business. However, there’s one aspect of customer service that often gets overlooked: answering the phone.
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As a cleanerpreneur, your goal is to build trust, establish relationships, and secure new business. While online presence is essential for visibility, the simple act of picking up the phone can often be the difference between winning a new client or losing them to a competitor. Here’s why answering that unknown number can be crucial to your success.

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    Author

    Danny Partida is the creator and host of
    The House Cleaning Podcast. 
    He also created Cleanerpreneur,
    ​a resource for house cleaning business owners.

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