A couple of weeks ago I ran a poll on my Instagram account asking how many of my followers kept in touch with one-time customers.
You know, those customers who use your service once and never commit to a routine service.
Now, there’s also the ones, within the same group, who do go to you, but every now and then. They don’t subscribe to a routinary schedule. I was actually surprised to find out that - even though the margin was not extreme - the majority of those who answered the poll said they don't stay in touch with one-timers.
Danny Partida is the creator and host of