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If you’ve been in the cleaning business long enough, you’ve heard it more times than you can count:
“I’m just looking for a good price.” “I want someone affordable — not too expensive.” “I can’t pay that much for cleaning.” As business owners, we all want to land new clients, but here’s the hard truth most of us eventually learn: people who only shop for price often end up being the most expensive clients you’ll ever have.
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The cleaning industry is changing fast—and technology is leading the charge. From smart scheduling to robotic vacuums, artificial intelligence (AI) and automation are reshaping how cleaning businesses operate, save time, and serve their clients better.
Whether you're a solo cleaner or managing a growing team, learning how to use these tools can help you cut costs, stay organized, and grow your business without burning out. In this post, we’ll break down how AI and automation are transforming cleaning businesses—and how you can use them to stay ahead. Running a small business means juggling a lot of moving parts—especially when you're in the house cleaning or maintenance industry. From managing schedules and handling clients to hiring subcontractors and ensuring high-quality service, there’s always something demanding your attention. One thing that shouldn’t be complicated? Your business insurance.
That’s why I recently made the switch to NEXT Insurance—and let me tell you, I wish I’d done it sooner. This past week, I ran into a situation that reminded me just how important it is to double-check the details—especially when it comes to giving cleaning estimates.
As a cleaning business owner, one of the most important habits I've developed over the years is checking in with my customers on a regular basis. Every quarter—at the end of March, June, September, and December—I take time to ask my clients a simple but powerful question:
“How are we doing?” This small gesture has made a huge impact on my business. Here's why I do it—and why you should too. If you've been in the house cleaning industry long enough, you know that not every customer is a dream client. Some call expecting to be treated like royalty, demanding instant service, making unreasonable requests, or worse—being downright rude.
I get it. I’ve been there—literally. I grew up in this business. From around the age of 13 to 15, I was already answering calls and dealing with customers, some of whom had no problem yelling at a kid on the other end of the line. I remember feeling angry, disrespected, and sometimes even questioning why we had to put up with such behavior. But over time, I learned one of the most valuable lessons in business (and life): patience isn’t something that comes instantly—it’s something you build over time. In the cleaning business, one-time customers are great, but long-term clients are the foundation of sustainable success. Building strong, lasting relationships with your clients not only ensures repeat business but also leads to referrals and a positive reputation in your community. Here’s how to foster long-term relationships with your clients and turn them into loyal supporters of your business.
Attracting new clients is a priority for any cleaning business, but marketing costs can quickly add up. Fortunately, there are plenty of effective, low-cost strategies you can use to get noticed and grow your client base without breaking the bank. Here are some actionable tips to help you attract more clients for your cleaning service on a budget.
For house cleaning business owners, the most effective way to build a thriving company is by focusing on two critical areas: client retention and referrals. Winning new customers is essential, but keeping existing clients and encouraging them to refer others is the most sustainable path to growth. Here’s how you can leverage customer service, communication strategies, and loyalty-building techniques to boost your cleaning business.
In today's digital age, having an online presence is vital for any business—especially in the cleaning industry. Websites, social media, and online reviews are all key to attracting new clients and growing your business. However, there’s one aspect of customer service that often gets overlooked: answering the phone.
As a cleanerpreneur, your goal is to build trust, establish relationships, and secure new business. While online presence is essential for visibility, the simple act of picking up the phone can often be the difference between winning a new client or losing them to a competitor. Here’s why answering that unknown number can be crucial to your success. |
AuthorDanny Partida is the creator and host of Archives
June 2025
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