Have you asked your customers for feedback recently? If yes, great! You’re being proactive and asking for ways to improve your service. If not, why not? Is there a bit a fear asking your customer for feedback?
I was recently talking with a relative of mine who straight out told me that she didn’t ask for feedback because she was afraid her business was not doing as well as she had convinced herself to it was. If you also have this fear, then I strongly recommend that you stick around for today’s episode, as I’ll be sharing my perspective in an effort to get you to destroy your fear of feedback.
Many times it’s difficult for us to admit when we fear something. We hate the idea of admitting that there’s something out there in the world that has the upper hand over our well-being. But, you know what? It’s necessary to admit that there are aspects of our business (AND in life) that can frighten us.
Why is it necessary? Well, it’s necessary because the minute we realize what we fear, that’s the minute we can start taking action towards facing our fears. And, it all starts with admitting the fear itself.
It is said that, “Life begins outside of our comfort zone.” And, I am a true believer in that philosophy. That is why when I was having a conversation with my relative regarding some issues she was having with some employees of hers, I asked her: What’s your biggest fear with your house cleaning business? That’s when she told me that she hadn’t been sending out my recommended feedback requests regularly to her clients because she feared her business was really not on the path she had convinced herself it was!
I then proceeded to explain my perspective. You see, when you leave your business in the status quo, you run the risk of making yourself believe that everything is fine with your service - and, it might be; or it might not. So, the best way to find out if what you’re doing is truly appeasing your customers is to simply ask.
A good scenario would be for your customers to tell you: “Your service is just great! Keep doing what you’re doing!” But, you know what would be the perfect scenario? For your customers to tell you, “You know what, thanks for asking, because I believe you can do this a bit better.” Yes! You want customers to tell you where you can improve with your cleaning business and what you can do to improve! Don’t fear feedback - and let me go as far as to say, don’t fear negative feedback!
You, as a business owner, should always be looking for cracks in your business that you can fill in and therefore strengthen the foundation of your service. If you’re running your business thinking that everything is fine and dandy, not asking for feedback from your customers, and delivering solutions that you think are best for your customers, then don’t be surprised when your clients start letting you go because your service and the quality of your service started going downhill.
Get into the mindset that your business is not perfect and that you can get it near perfection by constantly asking your customers for feedback.
UCLA coach, John Wooden, said “Perfection is what you are striving for, but perfection is an impossibility. However, striving for perfection is not an impossibility.”
Don’t. Fear. Feedback.
I ended my conversation with my relative by asking her to try to implement this mindset shift, as well: You, as a business owner, want your customers to be satisfied all of time with your business, right? Well, then look at it this way: if you’re not asking your customers for feedback, then you are committing a disservice because only good can come from constructive criticism and feedback!
Change your fear to enthusiasm everytime you send out your feedback request forms because you are about to get the keys to getting as close to perfection as you can! And, in the process you are making sure that your customers are and will continue to be satisfied with your business for the long haul!
Let’s start getting rid of fearing feedback, you guys. Let’s start welcoming feedback with open arms because it is through this data that we will be able to start getting our businesses to a point where we will be able to hand over the keys to our managers and personnel.
Well, that’s it for today! I wish you an excellent week! And, I’ll catch you on the next episode!
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