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58 - What is Branding and Why You Need It

2/27/2019

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The definition of “branding”, according to BusinessDictionary.com is “the process involved in creating a unique name and image for a product or service in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.”
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Having said that, do you think you need branding?  If you’d like to know what I think, then I recommend you hang out as I’ll be sharing my thoughts with you on today’s Perspective Wednesday!

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57 - What You Should Be Doing On Social Media

2/25/2019

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How active are you on social media?  Which social media platforms do you use the most for your cleaning business?  Do you have a social media strategy or at least an outline that you follow so you have a structure?  If you’re for ways to strengthen your cleaning business’ social media presence or at least listen to my thoughts on what you should be doing on social media, then I highly recommend you stay tuned for today’s episode as I’ll be sharing with you what I do to try to stay active on social media.

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42 - Getting Repeat Customers

1/21/2019

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Welcome to another edition of Strategy Monday!  Do you find yourself having a difficult time getting repeat customers?  If so, you’ll definitely want to hear today’s episode as I will be sharing with you a couple of strategies that you’ll be able to start implementing today; strategies that will help YOU get more repeat customers!

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My Thoughts On: Pricing, Marketing, and Hiring

1/6/2019

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Thank you so much for taking your time to read "My Thoughts On: Pricing, Marketing, and Hiring" blog post.  The following is my response to a question I received on MicroMentor asking me about how to price when you, as a business, are the first of it's kind in a certain or particular market.  I also delve into marketing - how to establish your ideal customer and a bit into hiring.  Enjoy!

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    Author

    Danny Partida is the creator and host of
    The House Cleaning Podcast. 
    He also created Cleanerpreneur,
    ​a resource for house cleaning business owners.

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