Thank you so much for taking your time to read "My Thoughts On: Pricing, Marketing, and Hiring" blog post. The following is my response to a question I received on MicroMentor asking me about how to price when you, as a business, are the first of it's kind in a certain or particular market. I also delve into marketing - how to establish your ideal customer and a bit into hiring. Enjoy!
"Thank you for reaching out for some insight.
How are you pricing your jobs? If you're new in the business AND if there's really no competition no similar type of business like yours then you might have a very bright future. What you need to do is you need to CREATE a NEED for your customers. Through social media and your website you need to start creating a script to let your future customers know and FEEL a NEED for your service. You need to start letting them know WHAT BENEFITS they will get from hiring your services - what will they be? More time? More quality activities with their family because they won't have to worry about cleaning?
Marketing penetration - who do you want to be your ideal customer? And, don't say "everybody". You might want to get all the customers you can RIGHT NOW, but keep in mind that if you do that you might end up with a lot of unsatisfied customers down the line. Rather, my suggestions would be for you to start thinking about who your ideal customer is or will be down the line - in a near future. The minute you do that, then you will be able to study and analyze your target client and THEN you'll be able to more easily and effectively advertise and market your services to those like him/her.
When it comes to hiring - it's no small task, no easy feat. All I can say is that you should start establishing your expectations when it comes to your future employees. What do you expect from them? Let me refer you to my social media accounts where I talk about the hiring process and how small business owners can develop their hiring strategy step by step.
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I hope this info helps or at least gets you started on a path that will take you to your goals and dreams.
All the best! Don't hesitate to contact me again and let me know what you think.
Thanks and have a great day!
What are some of your pricing structures? How do you formulate or come up with your rates? What about marketing and advertising? What are some of the most useful strategies you've used that have been the most effective? Finally, do you have any tips or suggestions for my readers? If so, let us know in the comments below!
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