How active are you on social media? Which social media platforms do you use the most for your cleaning business? Do you have a social media strategy or at least an outline that you follow so you have a structure? If you’re for ways to strengthen your cleaning business’ social media presence or at least listen to my thoughts on what you should be doing on social media, then I highly recommend you stay tuned for today’s episode as I’ll be sharing with you what I do to try to stay active on social media.
How active are you on social media? Which social media platforms do you use the most? Do you have a social media strategy? If you can clearly and concisely answer these questions, then congrats! I’m pretty sure your social media game when it comes to your cleaning business is on point! If not, then no worries. I’ll be sharing with you what I do with my family’s cleaning business and its social media outline and strategy.
To begin with, though, I want to give you my opinion about the importance on social media. Now, many of you know my story and how I got involved in my family’s cleaning business. It was when I decided to create a website for my mom’s “business” while I was away in college to try to help her get more customers. Now, this was back in the early 2000’s and back then there was no social media - or at least it wasn’t as popular or powerful as it is today. Back then if your small business had a website it meant you were someone.
Nowadays, however, websites have fallen behind social media on the importance scale. Nowadays, if you don’t have social media accounts you might be losing on potential customers and your opportunity to build brand recognition.
I was recently having a conversation with an acquaintance of mine who decided to start a small business and she asked if I could help her build a website for her local startup. I told her that I would, but that I was interested to find out if her small business was on any of the most popular social media platforms. She was only on Instagram and so I asked her how frequently she posted something. Her answer was: “not much.”
That’s when I explained to her that she should take advantage of social media to get her startup’s name out there first. And, then focus on building a website. That if she wanted to start getting attention to her newly-created small business, then she should post at least twice on Instagram and start interacting with her followers.
Now, I’m telling you this story to try to set context to what I’m about to talk to you about in today’s episode. You need to be very active on your social media account - on your business’ account - if you want to start to be relevant or if you want to continue to be relevant, as a business.
Look, I don’t know the numbers or the science behind it, but people - A LOT of people - are on social media. Whether it’s Facebook, Instagram, Twitter, Snapchat, or any other social media platform. People are interacting, searching, liking, following, everything and everyone on social media. You need to comprehend that in today’s world social media is a must for your house cleaning business. Why? Well, because you want potential customers to get a feeling about what you’re about. And, you want to give current customers a channel to see who they’re doing business with.
Look, just like we are all different - so are our businesses. Every house cleaning business has its own uniqueness about it. So, you want to make sure that you’re sharing that thing that makes your business unique with your audience - your current and potential customers and just your audience in general.
Now, which social media platform do you use? I’m no one to tell you what to do or which platform to choose, but if you were to ask me, I’d tell you to be on all of them - at least the most popular.
Now, a strategy you can use is to simply ask your current customers what they use. Why? Well, look, I recently ran a poll on my Instagram account where I asked if my followers had a “perfect customer” - to which a vast majority of the respondents - if not all - said that they did. So, if you have a “perfect customer” you want to know where they spend most of their time when it comes to social media. Why? Well, because you want to be where more of those “perfect customers” might also be! You can straight out ask them while casually conversing with them or you can ask them when doing one of the feedback requests that I so strongly recommend you do on a regular basis.
Now, when it comes to having a social media strategy or outline, all I’m talking about here is to be consistent and regular when it comes to posting on your accounts.
Now, look, let’s take Instagram as an example. You know that you can connect your Instagram posts to your Facebook page and your Twitter page, right? Well, you can take care of three things at once, by posting just one time on Instagram. And, I highly recommend that you post, like I mentioned in my story earlier, at least two times each day. If you want to post more, then that’s fine.
Experiment and see at which times your audience or followers tend to be more active when you publish a post. For us, for example, we’ve noticed that 6am and 3pm are the times when we get a lot of activity on our posts, but depending on your location, I’d recommend you do some experimenting. Remember, that you need to be very active and posting twice a day will take care of this. But, you also need to be active when it comes to replying to comments or messages your business account receives - don’t ignore them because this will help you build and develop your brand, as well!
Finally, to end today’s episode, I want to let you know that I wrote a very short ebook last year which I was thinking about publishing, but never came around to. It is an ebook that gives tips and suggestions on how to more efficiently and effectively use Instagram. In it I give tips on how to use hashtags and the location setting in Instagram, and a few other helpful suggestions.
If you’d like a free copy then simply send me a message on any of my social media accounts or submit a contact form on Cleanerpreneur.com and I’ll send it directly to your email for free!
One last thing, if you’re still not following me on Instagram, then I highly recommend that you do as I regularly run polls and that’s where I am most active, actually. So, follow me at CLEANERPRENEUR on Instagram, if you still don’t.
And, one more thing! Would you like to share your business story on the podcast? If so, then, again, send me a message on Instagram or Facebook or Twitter so we can set it up! Or, a contact form on my website, Cleanerpreneur.com!
I’m really looking forward to having guests on the podcast - and you can actually hear my very first interview with Victor Mijangos from The Mighty Maids - which will be published on March 6, 2019 - it’ll be episode #61, so be on the lookout for that one!
Alright, that’s it for today!
I wish you an excellent week! And, I’ll catch you on the next episode!
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