37 - Want More Customers? Careful What You Wish For!

Welcome to The House Cleaning Podcast and to episode #37 - Want More Customers?  Careful What You Wish For!

​Welcome to another edition of “Perspective Wednesday”!  In today’s episode I’m going to be talking about being careful when you place having more customers as your top priority.

So, you want more customers?  Of course, you do!  We all do!  

But, let me ask you this: if all of a sudden you saw your calendar - or scheduling software or whatever you use for your customer schedule - and realized that you have 50% more customers than you actually had.  Would you be able to effectively and efficiently manage all the extra work?

I know it might seem contrary for me to ask that you NOT prioritize customer acquisition before you establish a system in your cleaning business - especially because I have an eBook titled “How to Get More Cleaning Customers!” (LOL)

But, hear me out: Your top priority with your house cleaning business should be to implement systems so that you are not placed in a position where you are constantly stressing out about different aspects of your company.

Let’s go back to the example I gave earlier.

If you, all of a sudden, had many more customers in your customer database, you would most likely have to hire more staff, right?

Well, imagine if you had a system, a process, that would allow you to easily and comfortably hire more staff and train them adequately?  Imagine, that after you hired more staff, you’d have a process that would allow you to systematically schedule your new clientele in such a fashion that would allow you to simply fill in open time slots - or create new time slots with your new personnel.  Imagine, having a system that would automatically trigger feedback requests from those new customers - so that you can be certain that your services is up to their standards.  And, if it’s not, then finding out - based on the feedback you get, how you can do better.

Look, I want you to become successful with your cleaning business.  I want you to have more customers.  I want you to have more highly-trained staff.  I want you to generate as much income as you possibly can.  But, in order to do so, you are going to have to change your mindset so that your top priority becomes to systematize your cleaning business and not to have more customers.

The moment you have a well-thought out and documented system - one that takes into account your 

• CUSTOMER ACQUISITION PROCESS.  That includes your branding, marketing, and advertising
• Your DELIVERY PROCESS; which includes your house cleaning business model and your staffing and training systems.  And, your 
• QUALITY ASSURANCE PROCESS; in other words, your feedback request systems

Then, and only then, you should focus on getting more customers.

I know it might be a lot to take in in one episode, but I plan on talking more about the who systemization of your house cleaning business in future episodes.

So, to wrap things up: It’s all good if you want to grow your business by getting more customers.  And, my suggestions is this: At the same time as you go about getting more customers, you should also work on your systems.  The last thing I want you to do or the last place I want you to end up is having a bunch of customers with whom you don’t know what to do.  Why?  Because you never planned for them.

And, it can happen.  That’s actually what happened to me.  I’ll finish this episode with a short story on how it happened to me.

After having helped my family and their cleaning business gain some traction I came up with the idea to start my own landscaping/gardening company.  Now, keep in mind that up to this point, back in the 2000’s I had essentially become an expert on how to get customers.  Well, I launched this landscaping/gardening company - without a plan, really.
And, it didn’t take me more than 3 months and I already had an immense number of customers.  It was such a big number, that I just didn’t know what to do!  I literally, gave up.  I decided to pass the company over to a cousin of mine who had been in the landscaping business much longer than me.

But, you know what, lesson learned.

That’s why I emphasize to you: work on your systems first!

Well, that’s it for today.  I wish you all the best!  And, I’ll catch you on the next episode!

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