Welcome to another edition of Strategy Monday! I was recently having a conversation with a follower of mine who was asking what strategy I’d recommend for her to start working on her business systems. She wants to start systematizing and automating her business so that she can focus on other things in life - I mean, don’t we all? If this is also one of your goals in 2019, then you’ll definitely want to stick around for today’s episode as I will be sharing the exact same strategy I shared with her. A strategy that you’ll be able to start working on today!
So, how do you get started with your business systems? Have you ever asked yourself that question? Have you ever thought about it? Have you read books about it? Seen videos about it? Did such a concept ever cross your mind?
You see, I learned about systems a few years ago after reading The E-Myth by Michael Gerber. He offers the idea that if you want to enjoy owning and running your own business then you need to effectively wear three hats - the entrepreneur hat, the manager hat, and the technician hat.
I believe that a lot of us are in the technician phase. That’s the phase where we work hard in our business under the impression that if we keep doing the same thing - that’s working hard in our business - then, eventually our business will be successful.
But, this is where most of us need a major mindset shift. Let me tell you what I mean: you see, a business is not a business unless it can function without our presence - and, by our, I mean the business owner. Can your business do that? If you were to not be present tomorrow, would your cleaning business operate smoothly, efficiently, and effectively? If yes, congratulations! You’re one of the few. If not, though, then you need to start working on your business systems.
By business systems, I mean creating documentation of how you run your business, how things are handled in your business - in other words procedures. You start working on your systems by documenting; writing your procedures down.
Here, let me give you an example: if you were to hire me to run your business exactly the way you like to run your business, would I be able to do it? In other words, do you have a set of instructions (procedures) written down somewhere so that I could simply follow them and run your business the way you’d want me to run it?
This is where a lot of business owners can do a better job. You need to start documenting everything. And, remember this: it doesn’t happen overnight. It’s going to take time. But, imagine having your systems written down to very fine specifics and being able to hand over the keys to your business to someone else so they can run it and you own it - allowing you to do other things - whether in your business or personal life.
Want to start your business systems? Make an appointment with yourself this week - make it a 30-minute or an hour appointment - and sit down somewhere quiet with a pen and paper or your laptop and begin.
Here, I’ll be even more specific: In this week’s appointment with yourself create your way of answering calls from new customers - calls, emails, text messages. What’s your unique way of replying to inquiries. Write it down. You might want to title your document: "Inquiry Procedure". And, write a brief, but descriptive way, that you will handle all of your new client inquiries. Make believe that you’re writing these instructions for me. Make believe that you’re preparing your systems so that someone else - some day in the future - will be able to run, to manage your business the way you want it to be managed.
So, for example, you can write something like: “The moment I am contacted by a new customer inquiring about my service I will greet the call, email, or text this way…” And, then you go on to write down the way you reply to new customers. Or, if you want to change the way you reply to new customers, then this is the perfect moment to work on your greeting.
What if you don’t have a specific way of replying to new inquiries? Even better! Start creating a way now! Remember, you want to document the way you like things to get done in your business.
And, this is working on your business.
You work on your business, so that others know exactly how to work in your business!
Well, that’s it for today!
I wish you an EXCELLENT week!
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