Why I Check In with My Customers Every Quarter—And Why You Should Too

​As a cleaning business owner, one of the most important habits I've developed over the years is checking in with my customers on a regular basis. Every quarter—at the end of March, June, September, and December—I take time to ask my clients a simple but powerful question:

“How are we doing?”
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This small gesture has made a huge impact on my business. Here's why I do it—and why you should too.

​1. Feedback is Fuel for Growth

​No matter how good you think your service is, there’s always room to improve. And the best people to guide that improvement? Your customers.

I’ve had clients point out things my team and I didn’t even realize we were missing. Sometimes it’s as small as the way a bed is made or the scent of a particular product. Other times, it’s a big compliment that reminds us we’re doing things right.
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Without feedback, we’d be flying blind. With it, we’re able to refine our systems, train better, and offer a more consistent experience across the board.

2. It Shows You Care

​When customers know you’re actively asking for their opinion, it builds trust. It shows them that their voice matters—not just when something goes wrong, but as a regular part of your relationship.
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In an industry like house cleaning, where relationships are often long-term, that kind of connection makes a difference.

3. It Helps You Get More Reviews

​Let’s be real—online reviews are gold. That’s why, when I check in at the end of each quarter, I not only ask for feedback, but I also include direct links for customers to leave us a review on Google, Facebook, or Yelp.
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Many of them are happy to do it! Especially when the ask comes right after they’ve told me they’re happy with our service. It’s a natural flow and a great way to build your online presence.

How I Stay on Track with Quarterly Check-ins

​To make sure I don’t forget, I set a recurring reminder in my Google Calendar for the last week of each quarter. When the notification pops up, I take a few hours to email or text my active customers and simply say something like:

​“Hi [Name], I just wanted to check in and see how we’ve been doing. Your feedback helps us grow and serve you better. If you’re happy with our service, I’d also really appreciate a quick review on Google or Facebook—here’s the link.”

​It doesn’t have to be fancy. What matters is that it’s genuine and consistent.

Final Thoughts

​Checking in with customers isn’t just about avoiding problems—it’s about creating long-term relationships, getting valuable insight, and growing your reputation.

If you’re not already doing this, I highly recommend giving it a try next quarter. Set a reminder, reach out to your customers, and let their feedback guide your business forward.
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You’ll be surprised by what you learn—and how much your customers appreciate being heard.

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