How I Sent Out 10 Letters to Real Estate Agents & 10 Letters to Property Management Companies to Grow My House Cleaning Business

​If you want your house cleaning business to grow, you have to put your name out there—constantly. Whether it’s through new marketing methods like social media or good old-fashioned outreach like sending letters, the key is to stay visible and relevant. Today, I want to share with you a simple yet effective marketing strategy I recently used: sending out letters to real estate agents and property management companies.

Why I Chose This Strategy

​In the house cleaning industry, building relationships with professionals who regularly deal with property maintenance can be a game changer. Real estate agents need homes looking spotless for showings and open houses, while property managers need reliable cleaning services for their tenants and vacant units. By reaching out directly to these professionals, I positioned my business as a valuable solution for their needs.

The Process

​I decided to send out a total of 20 letters—10 to real estate agents and 10 to property management companies. Here’s how I did it:
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1. Researched My Target Audience – I looked up local real estate agents and property management companies that seemed like a good fit for my services. A simple Google search, LinkedIn connections, and checking local directories helped me compile a solid list.
2. Crafted a Professional Yet Personal Letter – I made sure my letter was clear, direct, and engaging. I introduced myself, explained the benefits of my cleaning service, and highlighted why partnering with me would be a great decision for them. I also included a special offer for first-time clients to encourage them to give my service a try.
3. Added a Personal Touch – Instead of generic mass mailings, I personalized each letter by addressing the recipient by name and mentioning something specific about their business if possible. Personalization helps build rapport and increases the chances of getting a response.
4. Included a Call to Action – Every letter ended with a strong call to action, such as calling me to discuss how we could work together or visiting my website to learn more.
5. Followed Up – Sending the letter was just step one. A week after mailing them out, I followed up with an email or phone call to those I hadn’t heard from. Following up is crucial because it keeps you on their radar and shows you’re serious about doing business with them.

The Results

​So far, I’ve already received a few positive responses! Some real estate agents expressed interest in using my services for upcoming open houses, and a property management company mentioned they might need regular cleaning for their rental properties. This method might not bring instant results overnight, but it plants seeds for future business growth.

Why You Should Try This Too

​Marketing isn’t always about digital strategies. Sometimes, traditional methods like mailing letters can be just as effective—especially in industries where trust and personal connections matter. If you’re looking for a new way to get more clients, consider reaching out to potential partners through direct mail.

Would you like a template of the exact letters I sent out? Let me know, and I’ll be happy to share them with you!
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Keep putting your business name out there—because that’s how you build long-term success!

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