​Crafting compelling narratives is a cornerstone of effective marketing, especially for small business owners in bustling cities like LA and across California. Captivating your audience with a story helps you foster meaningful connections that drive loyalty and sales. Storytelling is a powerful tool to engage customers and clients more deeply. Many techniques and strategies can help you craft your unique story. From understanding your audience to leveraging storytelling across various platforms, here's how to captivate your audience and leave a lasting impression.

Do you ever get overwhelmed with an abundance of incoming inquiries from potential customers?  I mean, don’t get me wrong, that’s a wonderful stressor to have - it’s a wonderful problem to have -  but come on, don’t you sometimes wish you could systematize your process so that you could easily handle your incoming emails from prospective clients looking to hire you to clean their home?

Well, that’s exactly what I’ll be sharing with you in today’s Strategy Monday!  So, if you want to find out the way I handle some of our inquiries, then I highly recommend you stick around.

Welcome to another edition of Strategy Monday!  I was recently reading a blog post where the author described what he would do if he lost everything - money, business, name, reputation - everything.  And, I started thinking what would I do the day after I lost everything related to my family’s cleaning business - and was only left with the knowledge and experience I’ve gained throughout the years?
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Well, that’s what I’ll be talking about today in an effort that my strategy might help you out in case you’re starting from scratch.

It is said that approximately 50% of New Year’s resolutions fail by the second week of February.  Well, guess what today is February 11th - if you’re listening on the day this episode goes out - and we’re officially in the second week of the second month of the year! 

​How are you keeping up with your 2019 goals?  If you’re determination is starting to decrease and you’re starting to lose sight of the goals and resolutions you created in the beginning of the year, then you’ll definitely want to stick around as I’ll be sharing with you a strategy you can start using right away to make sure you stay on track in your journey to reaching your goals!

American comedian and actor Milton Berle said: “If opportunity doesn’t knock, build a door.”

​Do you find yourself lacking opportunities as of late with your cleaning business?  Well, join me in today’s Clean Your Mind Friday episode as I break down this quote and try to inspire you so you can start implementing this quote in your business!

A couple of weeks ago I ran a poll on my Instagram account asking how many of my followers kept in touch with one-time customers.

You know, those customers who use your service once and never commit to a routine service.  

Now, there’s also the ones, within the same group, who do go to you, but every now and then.  They don’t subscribe to a routinary schedule.  I was actually surprised to find out that - even though the margin was not extreme - the majority of those who answered the poll said they don't stay in touch with one-timers.

Welcome to another edition of Strategy Monday!  Do you find yourself having a difficult time getting repeat customers?  If so, you’ll definitely want to hear today’s episode as I will be sharing with you a couple of strategies that you’ll be able to start implementing today; strategies that will help YOU get more repeat customers!